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20 April 2015
Manchester Central Convention Complex
Europe/London timezone

On Factors Affecting the Usage and Adoption of a Nation-wide TV Streaming Service

20 Apr 2015, 12:10
15m
Charter 1, 2 & 3 (Manchester Central Convention Complex)

Charter 1, 2 & 3

Manchester Central Convention Complex

Petersfield Manchester M2 3GX
Lightning Talks

Speaker

Dr Dmytro Karamshuk (King's College London)

Description

Using nine months of access logs comprising 1.9 Billion sessions to BBC iPlayer, we survey the UK ISP ecosystem to understand the factors affecting adoption and usage of a high bandwidth TV streaming application across different providers. We find evidence that connection speeds are important and that external events can have a huge impact for live TV usage. Then, through a temporal analysis of the access logs, we demonstrate that data usage caps imposed by mobile ISPs significantly affect usage patterns, and look for solutions. We show that product bundle discounts with a related fixed-line ISP, a strategy already employed by some mobile providers, can better support user needs and capture a bigger share of accesses. We observe that users regularly split their sessions between mobile and fixed-line connections, suggesting a straightforward strategy for offloading by speculatively pre-fetching content from a fixed-line ISP before access on mobile devices.

Primary author

Dr Dmytro Karamshuk (King's College London)

Presentation Materials

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